Barayand
NowA multi-model AI platform. One question goes to a panel of frontier models; a judge maps their agreement and disagreement; a synthesizer writes one answer with a confidence score. Built and shipped solo in summer 2026.
Work
Sibkade
A digital gift-card and subscription business I started alone at twenty and still run today. Instant delivery, a team built around the customer, and core systems I designed and built myself.
HelpFinity
Could software notice the patterns in how you think?
IranSpoti
The first draft of Sibkade.
Playground
Things I build on weekends, for the fun of it. None of these are companies. All of them are finished.
A personal archive that eats everything you save and gives it back when it matters. Reels, podcasts, screenshots, book pages, voice notes: it transcribes, summarizes, and files them, then resurfaces the right one on your phone when you are likely to want it. Built on the bet that people do not pay to search their own saves; they pay to be reminded. I use it every day.
ApplyBot
A Persian Telegram agent for students applying to graduate programs abroad. It interviews you, researches real programs on the live web, reads the official admissions pages, and writes a tailored CV and statement of purpose. It never submits anything for you. My first end-to-end agent with tools, memory, and a budget.
Apsis
A clock that refuses to behave like one. A planet hangs in the dark, the time floats above it, and the day runs at that world’s real length: a Martian day is 37 minutes longer than ours. Tilt the phone and the planet lags behind, as if it had mass. No account, no notifications, no streaks. Time, kept at a distance.
A single page that turns your scrollbar into 3.8 billion years. You start as one glowing dot. As you scroll, the branches of the tree of life merge into yours, one by one, until everything converges on the last universal common ancestor. Then the camera pulls back and you are one lit tip among millions. No libraries, no build step.
My career as a river, seen from a satellite. The river is grown in code from a six-year timeline, and every channel is a real project: IranSpoti meanders until it cuts itself off into an oxbow lake, Sibkade becomes the main stem, HelpFinity splits away and dries, and Barayand braids toward the sea. Scrolling moves through time from the source in 2019 to the sea today, then the camera pulls back to orbit. The same story also plays as an Apple-style keynote. Plain HTML, CSS and WebGL, no dependencies.
A focus timer built on Camus’s The Myth of Sisyphus, drawn like a Greek black-figure vase. You name a task and a length of time, and Sisyphus pushes a boulder up a mountain with no summit. When the time runs out, the boulder rolls back down, and your break is the walk down after it: the only time you hear from Camus. Give up halfway and the boulder rolls back over your task and shatters it. Each day it asks one question before the first push: can you imagine Sisyphus happy?
A benchmark for how well language models actually handle Persian: 300 items across 10 tracks, from reading and culture to hard math and strict instruction following, with deterministic scoring and bootstrap confidence intervals. I built it because I wanted a Persian yardstick to exist, and nothing did. The result I did not expect: on strict instruction following, the biggest and most expensive model lost to a smaller one.
I learned Claude Code by building the things I needed from it. Venture is a business copilot: market, competitors, customer discovery, unit economics, go-to-market, all feeding one shared workspace and ending in a board review. Idea Validator turns the idea chapter of Anthropic’s Founder’s Playbook into a ten-stage pipeline with kill criteria written first, evidence graded by its source, and one wall it refuses to cross: it will not fake customer interviews. Liquid Glass teaches Claude Apple’s iOS 26 design language, with the API, the guidelines, and nine working screens.
About
I’m Parsa. I run Sibkade, a digital gift-card business I started in 2020, and I’m building Barayand, a multi-model AI platform for Persian speakers. I trained as a psychologist and write about AI in Persian most days.
Disagreement between models is signal.
Barayand sends one question to a panel of frontier models and writes one answer, with the confidence attached.
Restraint builds trust.
My psychology bot’s best feature is what it refuses to do. So is my clock app’s.
Measure it, or you don’t know it.
There was no Persian benchmark, so I built one. The most expensive model came out worse on one track.
2019 IranSpoti · 2020 Sibkade · 2023 HelpFinity · 2026 Barayand, and the weekend projects
What I ship with
- Product
- customer experience, brand and design systems, motion.
- Web
- PHP and WordPress (twelve production plugins for Sibkade), TypeScript and Next.js with Postgres and Redis (Barayand), Python with FastAPI and Svelte (Bargasht), plain HTML, CSS and JavaScript when nothing else is needed.
- Apple
- SwiftUI, Apple HIG, Liquid Glass.
- AI
- multi-model and multi-agent orchestration, agents with tool use and the Claude Agent SDK, retrieval-augmented generation (RAG), conversational AI, generative AI for text and images, prompt engineering, LLM evaluation and benchmarking, model selection by measured cost and quality, responsible AI with guardrails, Claude Code plugins and skills. Anthropic Claude, the OpenAI API and Google AI Studio, from console to API.
- Data
- SQL, first-party analytics, RFM and churn modeling.
- Growth
- Google Ads, referral-driven growth, SMS and Telegram as channels.
- Pair
- Claude Code, daily.
Reads Camus. Thinks Apple is the best company on earth.